Key Benefits

 

Increases
Your Leads

 

Generates
More Revenue

 

Optimizes
Cross-sell

 

Improves
Client Experience

by using the most engaging and effective medium there is:
personalized video

Personalize the Customer Lifecycle

 

Sales & lead generation

Create a personalized sales video — addressing each prospect or client by name, job title, sector and more.

 

Client Retention & Special Offers

By analyzing your database for customer patterns that yield the best targeted opportunities, personalized videos can generate more sales and higher customer satisfaction. For example, individuals can be targeted by age and size of retirement plan.

 

Client Onboarding

You can onboard and welcome new members and clients with their own information and story.

 

Personalized Statements & Renewals

A personalized monthly video bill or annual statement is a great way to reduce call centre costs, increase customer loyalty, and create upselling opportunities

Why BlueRush is Unique

Individeo can include Active Dialog to ask voice questions, and learn about each person from their answers:

  • Ideal for lead generation / sales — when you don’t have prior information on the prospect
  • For existing clients — allows you to learn more about their needs and concerns
  • Makes the online experience more “human”
  • It’s like having your top subject matter expert available for each prospect and client
  • Active Dialog yields metrics on needs, issues, concerns and user satisfaction normally available through expensive market research
  • Creates and tailors personalized videos on the fly based on answers
 

Eliminates Security Risk

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The only personalized video solution that allows your client data to stay entirely behind your firewall

  • Individeo’s proprietary technology means your client data stays with you!
  • Our proprietary technology has evolved from deep expertise in financial services and other high-security sectors
  • Personalized videos are created in real-time
 

Cost-Effective

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Individeo is built on proprietary technology that makes creating personalized videos very cost-effective

  • More impactful than traditional video communications 1
  • Efficiently and cost-effectively scales to large numbers
1)

86% of consumers say personalization plays a role in their purchasing decisions (Infosys)

 

2 methods to get Personalized Data

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Individeo works whether you already have or can access existing client data — or not!

1)
  • Individeo can use a customer’s own data
  • At a chosen time, selected data is pulled, the personalized video is created and sent
  • The personalized video is made available through secure login, e-mail, SMS and viewable on any device
2)
  • When client data is not available — ie: sales and lead generation – Individeo incorporates Active Dialog
  • Active Dialog asks interactive questions – gathers information and personalizes the video experience in real-time
  • Active Dialog is also effective when you want to learn more about your customers
 

Measurement

The BlueRush dashboard provides a new level of metrics not previously available.



You can now know how each individual interacted with their personalized content.

The dashboard also shows overall impact including engagement metrics such as viewing time on video, views, shares, where viewed, actions taken etc.

BlueRush also tracks service level metrics including number of videos rendered, number streamed/delivered, percentage viewed and more.

Data collected through BlueRush is added to client’s profile.

BlueRush Wins IAC Award For the Best Insurance Online Video






The IAC Awards highlight the best online advertising in 96 industries and 9 online formats including, online ad, video, mobile, newsletter, email and social media.

BlueRush technology allows the client to leverage information from existing PDFs - to create personalized confirmation videos.

Each insurance quote is now followed up with a personalized video, complete with all specific quote details explained, as well the agent’s name, photo and contact information.

What Our Clients Say About Us

Examples

 

Individeo

Mortgage Renewal

Mortgage Renewal

Personalized renewals that contain individualized offers are a great way to retain and improve customer loyalty.

Watch video now!
 

Individeo

Allstate

Allstate

Allstate pricing video pilot

Watch video now!
 

Individeo

Group Savings Welcome

Group Savings Welcome

Each plan member is welcomed individually with a video confirmation of their plan details, contributions and investments. A great way to engage each member on a personal level.

Watch video now!
 

Individeo

Investors Group

Investors Group

Investors group personalized video

Watch video now!
 

Individeo

Retirement Planning

Retirement Planning

Engage clients by presenting personalized retirement options.

Watch video now!
 

Individeo

Telecom Customer Lifecycle

Telecom Customer Lifecycle

Having a digital subject matter expert available at each customer decision point.

Watch video now!
 

Individeo

Personal Savings Coach

Personal Savings Coach

Maximizes customer engagement with a “human” approach.

Watch video now!
 

Individeo

Group Savings Engagement

Group Savings Engagement

Active dialog allows each member to choose their own path.

Watch video now!
 

Individeo

Credit Card

Credit Card

Personalizing the digital relationship with every customer.

Watch video now!

Try BlueRush for yourself

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Get our Top 5 Video Personalization Tips whitepaper

Sneak Peek

  • Learn how to identify best uses of personalized video
  • Avoid common pitfalls
  • How to measure ROI
  • Streamline the personalized video process

Sign up for
our bi-weekly
webinar

  • Next date: Thursday 27th April, 2017 2:00 PM
  • Find out how to personalize your client experience!
 

Contact Us

Find out how BlueRush can help personalize your customer experience.